email marketing
creative strategy ・ design ・ art direction
01.
brief
a 6-touch email journey for a targeted segment of customers that have purchased sizes approaching the “toddler” range
objective
turn new customers entering through the baby line into lifetime childrenswear purchasers via transitional toddler products
strategy
provide education + no-brainer options as customers outgrow the last shower gifts + outfit baby on their own for the first time
02.
brief
a 3-touch email journey for a targeted segment of sleep-exclusive purchasers
objective
convert sleep-only purchasers into a second purchase, ideally expanding to apparel
strategy
introduce customers to apparel as an extension of sleep using a 3-touch model of “inspire, educate, convert”
03.
promotional + general email