email marketing

creative strategy ・ design ・ art direction

01.

brief

a 6-touch email journey for a targeted segment of customers that have purchased sizes approaching the “toddler” range

objective

turn new customers entering through the baby line into lifetime childrenswear purchasers via transitional toddler products

strategy

provide education + no-brainer options as customers outgrow the last shower gifts + outfit baby on their own for the first time

02.

brief

a 3-touch email journey for a targeted segment of sleep-exclusive purchasers

objective

convert sleep-only purchasers into a second purchase, ideally expanding to apparel

strategy

introduce customers to apparel as an extension of sleep using a 3-touch model of “inspire, educate, convert”

03.

promotional + general email

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Active by Hanna